Like most homeowners, you’ve noticed remodeling projects in your neighborhood are on the rise, especially in the warmer months. People are spending more time at home, stoking an unprecedented boom in demand for ways to enhance their living and workspaces.
People are redeploying the money they previously spent on restaurants, vacations, and gas for long commutes into remodeling and renovations that boost the value of their homes. Houzz, an online home remodeling platform, reported a 58 percent annual increase in project leads last summer.
“When you don’t venture out as frequently, people need their house to be an enjoyable space where they can bunker down and still be active, live in luxury, and have a blast,” said Martin Taggart, Owner of Team Real Estate, brokered through eXp Realty and publisher of Life In Style.
The philosophy that his new design, home improvement, and lifestyle magazine brings to its readers every week is empowerment and knowledge. The digital magazine launched in April 2022 and is available online on the new LinkedIn Newsletter platform and the company’s blog.
The multimedia news magazine is a go-to resource for anyone interested in design, home improvement, or simply living a more modern and luxurious life. In each episode, readers can find entertaining feature stories on topics ranging from trends in home office design, contemporary homes, sustainable living, transformative landscaping, and outdoor spaces to home entertainment, smart homes, theme rooms, and color choices.
“Life In Style helps homeowners make more informed and inspired choices. It connects readers to design and home improvement experts who weigh in with original news, commentary and analysis,” said internationally recognized Interior Designer Karen Mills. She joined the news magazine as a regular contributor before the debut episode.
Taggart underscored his publication’s role in building a community of inspired homeowners and home improvement professionals. Life In Style shines the spotlight on cool projects and exciting transformations.
Mills was the host of Living Large, the nation’s first interior design radio show featuring exclusive interviews with celebrity designers from HGTV. It ran for eight consecutive years and created over 400 hours of original programming. Wikipedia lists it along with Martha Stewart Living in the media section.
“I decided to join the Life In Style bureau of experts because it will be the next hit home improvement and design news magazine,” said Mills, a prolific blogger, published designer, and international media guest.
Kitchen remodeling saw a 40 percent jump in demand last June compared to the prior year. People cook and eat at home, so kitchens are the center of family life.
“Homeowners are likely getting an extra incentive from record-high home equity levels. Home prices continue to gain as demand for housing soars. People are crunching numbers to calculate their ROI on projects,” said Justin Rabin, a loan officer at Fountain Mortgage.
Just over 15 million residential properties were considered equity-rich in the second quarter of 2021, meaning mortgages on those properties were 50 percent or less than the value of the home, according to ATTOM Data Solutions. That represents 27.5 percent of all mortgaged homes in the U.S.
“Many homeowners still spend most of their time at home and feel a sense of urgency about updating indoor and outdoor spaces. They are redesigning them for work, school, play, exercise, and more,” said Bryce Johnson, owner of Bryce Construction and regular Life In Style contributor.
Over 75 percent of all U.S. homeowners said they did some type of home improvement project during the pandemic and plan to take on a new project in the next 12 months, per a recent survey by Porch.com. The top motivator was “finally having the time,” followed closely by the desire to increase home value.
Riding a wave of popularity in the home improvement and design category, Life In Style attracts a discerning and affluent audience while drawing attention from other media.
Digital publications like Life In Style are growing because they super-serve the “nesting” trend. People are actively seeking new ideas to spruce up their homes. They want to live their best lives.
This new design, home improvement, and luxury lifestyle publication is an entertaining and educational resource for anyone interested in making their home a welcoming, stylish place to be during these uncertain times.
Life In Style delivers whether homeowners need design tips or a little motivation to start a long-overdue project. Its original feature stories, stunning project photos, videos, and podcasts are the building blocks of functional and beautiful spaces.