BackBay Communications guides Pathfinder Partners, a San Diego-based private equity firm specializing in multifamily real estate investments. BackBay will serve as Pathfinder’s strategic outsourced public relations, content and digital marketing partner. The agency will develop and execute an integrated program to help raise awareness of Pathfinder and its multi-family housing real estate investing success and views through email, Google AdWords, LinkedIn sponsored posts, media relations, and content development. “By adding digital marketing, public relations, and content development to the mix, in what we believe is an especially good environment for real estate investing in fast growing cities, we are hoping to further accelerate Pathfinder’s growth,” said Pathfinder co-founder and managing director Mitch Siegler.
Judge Public Relations lands Charleston Defense Contractors Association and its events through at least 2022. The Tampa, FL-headquartered agency will work to raise the CDCA’s profile. CDCA hosts the Annual CDCA Defense Summit, one of the largest annual defense leadership summits in the eastern US. This year’s summit is scheduled for Dec. 7-9 at the Charleston Convention Center, and will focus on such topics as command, control, computers, communications, cyber defense, combat systems, intelligence, surveillance, reconnaissance and information warfare. CDCA also hosts quarterly small business and industry outreach initiative symposiums near the Naval Information Warfare Center Atlantic in Charleston, SC. “We are excited to work with Judge PR and their team as we move forward in this post-pandemic world and prepare to launch one of the first in-person, major defense summits since 2019,” said Maura Boselowitz, a member of the board of directors and chair of the public relations committee for the CDCA.
Huge picks up Tezos Foundation, an open-source blockchain protocol. The agency will accelerate Tezos marketing efforts including brand identity, integrated marketing, creative, event activation, partnerships, marketing innovation and PR. This is the first AOR agency relationship in the Tezos ecosystem. “Huge was really the only choice—we recognized them as having the perfect mix of capabilities needed to truly increase Tezos awareness within this fast moving space,” said Mark Soares, founder and CMO of Blokhaus, a Tezos spinoff that works on the company’s marketing and communications. “As crypto further reaches mainstream, we are thrilled to have the Huge team on board to help drive initiatives and awareness for Tezos.” Huge is part of Interpublic.